TriNav Infusion System Patient Campaign
The following campaign is centered around the TriNav Infusion System, a device used in procedures that can help those experiencing fibroids or an enlarged thyroid. The goal was to direct users to a landing page that encourages them to find a medical professional nearby who can provide more information about alternative procedures that do not involve invasive surgery.
The campaign began with four initial concepts that were message-tested and refined before the final deliverables were produced. These included digital display ads, Meta awareness and retargeting, native, and CTV advertisements.
Role—Art Direction & Design, UX/UI
Agency—EPIC Creative
