Surfacide UVC Technology
The UVC Disinfection market is competitive, flooded with claims and delivers varying levels of information. In effort to set a new industry standard and to create a level of sophistication, we can began to differentiate Surfacide through a comphrensive messaging strategy and presentation that positions the brand as a premium product.
Role—Art Direction, Design, UI/UX
Agency—EPIC Creative
Wireframing was an essential step in the process to receive client buy-in on the proposed content hierarchy, user-flow, and also to establish components that would help the development team understand the core functionality of the site.
The primary differentiator is centered on "Shadows. Distance. Time." The site’s content explains this concept by connecting the science behind it to the idea that three products are better than one. To make the content easy to understand, we use pin-and-scroll triggers that present information in a succinct, minimal format.
