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SURFACIDE

The UVC Disinfection market is competitive, flooded with claims and delivers varying levels of information. In effort to set a new industry standard and to create a level of sophistication, we can began to differentiate Surfacide through a comphrensive messaging strategy and presentation that positions the brand as a premium product.

Agency—EPIC Creative

Wireframing was an essential step in the process to receive client buy-in on the proposed content hierarchy, user-flow, and also to establish components that would help the development team understand the core functionality of the site.

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The two differentiators are Efficacy and 'Shadows. Distance. Time.' The site's content leans into the idea that three products are better than one, and the result is a 6-log reduction backed by science, which is superior to competitive products. In a succinct, minimal presentation, we use pin and scroll triggers that make blocks of content easy to understand.

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