The UVC Disinfection market is competitive, flooded with claims and delivers varying levels of information. In effort to set a new industry standard and to create a level of sophistication, we can began to differentiate Surfacide through a comphrensive messaging strategy and presentation that positions the brand as a premium product.
Wireframing was an essential step in the process to receive client buy-in on the proposed content hierarchy, user-flow, and also to establish components that would help the development team understand the core functionality of the site.
The two differentiators are Efficacy and 'Shadows. Distance. Time.' The site's content leans into the idea that three products are better than one, and the result is a 6-log reduction backed by science, which is superior to competitive products. In a succinct, minimal presentation, we use pin and scroll triggers that make blocks of content easy to understand.